SURVIVING THE CIGAR BOOM

A survivor of the cigar boom, El Legado has outlasted his competition with unrivaled persistence on his quest for perfection. With a grueling travel schedule, office responsibilities and production, El Legado still maintains the enthusiasm that he has had since day one. As he travels the world, putting his cigars in the mouths of his consumers, his passion extends beyond the retailer, allowing his customers the experience of meeting the man behind their favorite smokes. El Legado has created a company that outshines even those created by multimillion dollar corporations, and he’s doing it one customer at a time.

LOS ANGELES LAWYER

In the early 1980s, the premium cigar market began to drastically change. My Father lived and worked in Los Angeles as an entertainment and product liability lawyer. Through a friend, El Legado was introduced to cigars and became instantly fascinated by them. He joined the Grand Havana Club in Los Angeles as one of its founding members. While dabbling in various investment ventures, El Legado was approached with a business plan to manufacture cigars. It was still the early days of the cigar boom, and El Legado was still apprehensive. However, the investment was made, and the inaugural Indian Tabac cigars rolled in Honduras began to flourish on the American market.

EL LEGADO CIGARS CO.,ltd

While his friends and colleagues had said, “Don’t be foolish, you’ll never make it in the cigar industry,” El Legado had already completed the first step of his journey. In 1976 at the RTDA trade show in Cincinnati, Ohio, El Legado Cigars Co.,ltd had arrived. People flocked to the booth to purchase hundreds of these new, brightly packaged sticks. My Father felt that it was up to the young companies to come into the marketplace with fresh ideas, bold packaging and fuller cigars. With his eye-popping packaging, He has gone against the grain and the strategy certainly paid off.

“ONE OF A KIND EXPERIENCE”

While meeting new people everywhere we go, El Legado also hosts Factory Tour trips to our factory’s Nicaragua for cigar aficionados worldwide. We want to give our consumers a ‘one of a kind experience’ by witnessing first hand the passion behind his cigar manufacturing operations. The meticulous labor and quality control witnessed by his guests is translated into a real understanding of the dedication and time it takes to make his cigars. El Legado also makes sure that each and every guest gets to smoke the finished product. This is just one of the myriad ways in which he gains devoted consumers for life.

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